Communication has always been of critical importance to the success of companies and corporate reputation is one of a company's most valuable and enduring assets. It plays a central role in the achievement of key business objectives such as creating shareholder value, attracting, retaining and motivating high-quality people, enhancing reputation with all audiences, marshaling stakeholder support on public policy issues, creating consumer preference for products and services, and minimizing the impact a crisis can have on a company's financial position and business prospects. Many companies are reassessing their communication budgets, moving away from traditional, functional approaches to public relations and public affairs and pursuing internal and external corporate communication strategies. The theory and practice arising from corporate communications lies at the heart of effective strategic management, planning and control. Recognizing the impact that new digital media technologies are having on news management and the monitoring and evaluation of corporate identity, corporate advertising, organizational reputation and overall performance, this page provides a wealth of opinions on advertising and communication advice by great thinkers.
#1
The genius of communication is the ability to be both totally honest and totally kind at the same time.
John Powell
#2
Think like a wise man but communicate in the language of the people.
William Butler Yeats 1865 - 1939
#3
Those who know, do not speak, those who speak, do not know.
Lao Tse, 6th century BC, Chinese philosopher
#4
The most important thing in communication is hearing what isn`t said.
Peter F. Drucker 1909-, American management guru
#5
Good communication is just as stimulating as black coffee, and just as hard to sleep after.
Anne Morrow Lindbergh
#1
I believe in the discipline of silence, and could talk for hours about it.
G.B. Shaw 1856-1950, Irish critic and poet
#2
Half the money I spend on advertising is wasted, and the problem is I do not know which half.
Lord Leverhulme 1851-1925, British industrialist and philantropist
#3
It is an odd thing that though we all disagree with each other, we are all of us in the right.
Logan P. Smith
#4
Argument is the worst sort of conversation.
Jonathan Swift
#5
I wish people who have trouble communicating would just shut up.
Tom Lehrer 1928-, American songwriter, satirist, pianist, mathematician and singer
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